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Your client’s first impression of your firm happens before they read a single word of your proposal. It’s the tactile experience of the document spine in their hand that sets the tone for the perceived value of your work. You likely feel the sting of paying high markups at local print shops only to receive documents that don't survive a trip through the mail or look unprofessional in a high-stakes meeting. Mastering the choice between coil binding vs wire binding for professional documents is …